RGM Properties Custom Website Development Case Study

Some websites advertise a company. Others become an important part of how the company operates.

RGM Properties is a strong example of the second type.

Its website serves prospective tenants looking for apartments while also providing useful services for existing residents. SayItOnTheWeb says it has worked with RGM Properties for many years.

The Challenge

A property-management website deals with information that’s constantly changing.

Available units come and go. Prospective tenants need property information, pricing and ways to arrange tours or apply. Existing residents need access to services such as maintenance requests.

A static brochure website would not adequately serve those requirements.

The Solution

The website provides access to individual apartment communities, current availability, online applications, tour scheduling, maintenance requests and company information. Current listings can include rent, bedrooms, availability, property information and calls to action.

The Result

The finished website serves as both a marketing tool and an operational resource.

Prospective residents can move from researching a property to scheduling a tour or applying, while existing tenants can access services online.

That’s the difference between simply designing pages and developing a website around the way a business actually operates.