Appalachian Environmental Website Design & SEO Case Study

When a company provides specialized environmental services, its website needs to do more than look professional. It has to make complex services understandable, establish credibility and help customers determine what to do next.

Appalachian Environmental provides environmental consulting, petroleum remediation and tank-removal services for residential and commercial customers. The company emphasizes regulatory compliance, risk mitigation, environmental responsibility and more than two decades of experience.

SayItOnTheWeb developed a website designed to communicate that expertise while making the company’s services easier for prospective customers to understand.

The Challenge

Someone facing a leaking or abandoned petroleum tank may have little understanding of remediation requirements, available financial assistance or the steps involved in resolving the problem.

The website therefore had to translate a specialized service into clear information for both homeowners and commercial customers.

The Solution

The site organizes information around the company’s major services, including residential heating-oil tank removal and remediation, commercial services, Storage Tank Fund reimbursement assistance and inspections.

It also clearly communicates the geographic areas served throughout Virginia.

Instead of presenting visitors with technical information without context, the website helps people identify their situation and find the appropriate next step.

The Result

Appalachian Environmental now has a professional online platform for explaining its expertise, targeting relevant geographic markets and turning prospective customers’ questions into inquiries.

The live website identifies SayItOnTheWeb, Inc. as its website provider.