Smith Mountain Lake Cancer Support Foundation Website Case Study

Nonprofit websites need people to do more than understand an organization. They need visitors to connect emotionally with its mission, discover ways to participate and understand how their support can make a difference.

That’s particularly true for the Smith Mountain Lake Cancer Support Foundation.

The foundation’s mission centers on compassionate support for cancer warriors and survivors through education, community involvement and charitable contributions.

The Challenge

The organization needed an online presence capable of doing several jobs at once.

It needed to tell a deeply personal story, introduce the foundation’s mission, promote community involvement, present events and provide people with ways to support the organization.

The subject also required an appropriately human approach. This isn’t simply a website selling a service.

The Solution

The website puts the mission and the people behind it at the center.

Visitors can explore the foundation, learn about its mission and vision, discover upcoming events, join its community and find ways to provide support.

A particularly important component is the personal story of founder Vicki Brooks, whose cancer experience provides visitors with context for the foundation’s purpose and establishes an authentic connection between the organization and the community it serves.

Building Around a Mission

For a charitable organization, website design isn’t simply about presentation.

The website needs to help transform awareness into involvement.

By bringing the foundation’s story, mission, events and opportunities for participation together, smlcsf.org provides a central location for people who want to understand or support the organization.

The Client Experience

This project also has one of your strongest testimonials.

On SayItOnTheWeb, Vicki Brooks describes working with David as knowledgeable, professional and patient, praises the responsiveness to changes and additions, and says the website became everything she wanted and more.

That testimonial should absolutely appear on the case-study page.

The Result

The Smith Mountain Lake Cancer Support Foundation has a dedicated digital home where its mission, events, founder’s story, community involvement and opportunities for support can come together.

For SayItOnTheWeb, the project demonstrates something beyond commercial website development: the ability to help a community organization translate a deeply personal mission into an accessible online presence.