Google is changing browser cues for HTTPS (SSL) in Chrome’s user interface, starting in September, 2018. Sites using HTTPS will no longer trigger the green “Secure” text that usually appears in the address bar on Chrome version 69.
Then in October 2018, sites visited with Chrome 70 that don’t have HTTPS certificates will trigger a red “Not secure” label when entering text.
Three years ago, Google's search engine began favoring in its results websites that use encrypted HTTPS connections.
Sites that secure their content get a boost over websites that used plain-old boring insecure HTTP. In a "carrot and stick" model, that's the carrot: rewarding security with greater search visibility.
Google will now be marking non-HTTPS websites as insecure in its Chrome browser, fulfilling a plan rolled out in September 2016.
Starting now, visiting a website using an HTTP connection will prompt the message "Not secure" in the browser's omnibox – the display and input field that accepts both URLs and search engine queries.
Google explains: "Chrome's new interface will help users understand that all websites are not secure, and continue to move the web toward a secure HTTPS web by default."
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