A. I Have A Web Site, Now What?
Having a web site is much like having a digital brochure that is interactive with your products and/or services; but, much like a printed brochure, it will sit on your desk collecting dust unless properly distribute its existence to your clients who utilize the internet to find information about your company, organization, product, or service.

This “targeting” is where the Internet does an incredibly effective job. "Inclusion" within the tools that people most frequently use to find their information online is what will allow you to be found, and make your Internet investment pay off with real paying customers and clients.

In short – your web site needs to be included in the online places people search for your product or service.

B. Where To Market Online

Q. Where do people begin their search for products and services today?

A. Internet Search Engines and Internet Directories (For our purposes, we will simply refer to them as "Search Engines")

99.8% of all internet searches begin at a search engine.

Search Engines like Google.com and Yahoo.com are very much like the living "Yellow Pages of the Internet". It is where 99.8 percent of all internet searches start because of their reliability to get those utilizing the internet to the information they need quickly and efficiently.

Currently, Google & Yahoo! and MSN are the 3 internet locations most people utilize to begin their search for products and services:

usage chart:

Here is an example of what you may see when you go to Google.com or Yahoo.com and perform a search for the keyword phrase, "real estate":

The search results above demonstrate the basic layout of most search engines.

It is a proven fact that the closer your web site is to the top of first page of the search results, the more targeted visitors you will receive. It is because of Google's and Yahoo's (and other search engines') abilities to acquire hot, targeted, and qualified customers- these top advertising areas have become highly competitive.

Search Engines may change and evolve, but today, the results will generally be listed in the following categories as illustrated by the image below:

1) Sponsored Results (Pay-Per-Click areas where the highest bidder gets the highest placement.)
2) Utilities Directly Pertaining to the Search (Local Results, Mapping, or Custom Refined Searching Tools etc.)
3) Natural Results (Web sites that have been included by the Google or Yahoo search engine software.)

>>THE PRIMARY GOAL<< Again, the primary goal is to be located as high as possible within the first pages of these search results when a potential customer enters in your business name, or terms which apply to your products or services. The higher your web site’s ranking within the search engines, the more targeted traffic you will receive, the more response you will get.

>>THE SECONDARY GOAL<< The second focus should be to locate your web site, name, data, advertisements and/or links (somehow) within the highest ranked web sites listed within these search results when a potential customer enters in your business name, or terms which apply to your products or services.

C. How To Market Online

Q. What should I do to sensibly ensure that my product and service availability is getting the proper exposure
without paying more than I should???

A. SayItOnTheWeb, Inc. utilizes sound techniques of evaluation and exposure which will give you the edge in sensible targeted internet advertising:

1) Evaluate your business / organization and your online competitors to determine what specific levels of internet exposure is needed.

For some, it is only important that the name of the company organization be easily found online. For most the goal is to attract those who are in direct need your product or service, but do not yet know you exist.

2) Optimize the programming within your web site to properly reflect what the search engines wish to see for maximum natural listing potential.

The most cost effective way to get your web site listed within the natural listings in the search engines at minimal cost to you is to have a professional firm who knows what they are doing optimize your Meta Tags, text and linking within your web site. This has become an ever-changing science because the search engines are always evolving.

3) Submit your web site to every known reputable search engine in your target area(s) every 1 - 3 months.

Search Engines are highly competitive advertising areas due to the Internet's proven draw of obtaining targeted and pre-qualified customers quickly. SayItOnTheWeb takes great care in maximizing the programming of your web site for Internet Search Engine placement, and generally utilizes a technique of exposure which will effectively submit your web site to over 600,000 different Internet advertising areas every 1 - 3 months. This service costs $50.00 each time, and is the minimum thing you should have done to ensure that your web site is at least included in most major and minor search engines around the world so that those looking for your company name can easily find it. This does not ensure any sort of placement rank within these Search Engines, but should guarantee that people will be able to at least find your web site by searching for your name or the name of your company in most existing search engines.

4) Establish and manage a sensible Sponsored Results advertising campaign.

SayItOntheWeb, Inc. customizes each approach in establishing and maintaining your Sponsored search campaigns - also known as Pay-Per-Click. Together with you, and via direct up-to-date data acquired from the search engines, we can determine all of the keyword phrases to bid upon, and at what level of budget to spend to acquire the desired results. We guide your campaign sensibly so that you get the best value for your advertising dollars. You set the budget, we manage the campaign at the budget you set.

5) Establish Local Searches.

Many search engines have a component that allows marketers to target an area such as a city or region, state or country. SayItOnTheWeb, Inc. can direct you how to accomplish this.

6) Help you establish accounts, links and advertising within the highest ranking web sites as they pertain to your specific goals.

There are web sites that may pertain to your business that always seem to be in the upper echelon of the search engine results. Many of these spend astronomical amounts of advertising dollars to be listed at the top. The old saying applies here: "If you can't beat 'em, Join 'em." By establishing ways to get your company, product or service in these sites can line your pockets with gold!

7) Evaluate your internet advertising campaign at necessary intervals.

As noted before, search engines and internet technology is evolving every day. Conditions change in every market, and competitors are always pushing. SayItOnTheWeb is always willing to consult with you about your internet marketing.

E. Doing This On My Own

No Secret:
It takes years of knowledge to do the many things required to optimize and promote your web site; however, many clients ask us if we can point them in the right direction to easily obtain higher rankings on their keywords themselves. The answer is: absolutely. It is no secret about the fastest way SayItOnTheWeb places your keyword terms into these search engines. They pay for it with a concept known as Pay Per Click. Here is the easiest way to get into the top of Google, Yahoo, MSN and many other search engines yourself...

There are four main services that will allow you to bid for top placement for your important keywords in about 93% of all searches performed online, Yahoo Search Marketing, Google Adwords, MSN adCenter, and Looksmart. Here are the links directly to each service and includes effective demonstrations about how each service works:

YAHOO SEARCH MARKETING
GOOGLE ADWORDS
MSN ADCENTER
LOOKSMART 

Win Win Win
Why does the Pay Per Click relationship work?

• Search engines and directories generate revenue from their search results
• Consumers win by finding the product or service they are looking for efficiently
• You win by reaching your target audience at the exact moment they are looking for your product or service AND can respond without leaving the comfort of their home or office.

SayItOnTheWeb encourages you to examine and educate yourself about the Pay Per Click options you have. We can also set up manage your Pay Per Click Campaigns for our normal hourly fees.

How Much does it cost? It depends on your competitors!
SayItOnTheWeb will professionally set up and manage any Pay Per Click portals for an agreed budget. Generally, these services run for less than $35.00/month in labor costs, and maximize your advertising dollars every day so that they are spent in the most efficient way, giving you the highest search engine placement your budget will allow for your key words and phrases, while extending your budget through the entire given month.

Believe me when I say that this can be an incredible intensive and time-consuming task when you are required to check and manage your Google Adwords and Overture accounts sometimes multiple times each day. Finding trends, evaluating statistical data from 6 or more sources and dealing with high-paying competitors that drive up internet advertising prices, etc. At the same time, it is a task that is completely worth the efforts to have managed correctly because it can have drastic, phenomenal results to your bottom line.

If you wish for SayItOnTheWeb to manage your Internet advertising accounts, the expenses of advertising on all three of these main Search Engine placement portals will require a $75.00/month minimum spend. This will cover the expense of setting up your 2 accounts and keywords, along with daily management of these accounts. Some SayItOnTheWeb Customers spend over $1,000/month in advertising within these areas. Some customers do the minimum $75.00/month. Some customers spend the minimum during some of the year, then during their busy season, they increase their budget to obtain higher placement. Some customers utilize this service to increase sales during their slow season to successfully achieve a balance of work or sales throughout the year.

Regardless of who manages your accounts with these services, it is something that will both help to educate yourself about your industry's competition level; and, give you the edge above that competition.

F. Getting Started

Contact SayItOnTheWeb about any questions you may have or to consult about your business, organization or cause. Let's discuss where you are with your current advertising, and how we can compliment and excel your business.

Call 540-353-5241 today.